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Trueline® enhances key profit drivers by protecting your customers, your margins and your brand from third-party intermediation and "zero sum" vendor relationships.

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Recent research shows that using a facilitated collaboration service can improve a customer’s returns by 50% or more.


Our “business to business” orientation ensures our goals are aligned with yours. That means in addition to growing your customer base and activity rates, Trueline can help you:

  • Protect your customers. Unlike advisory tools that position themselves as a separate service or portals that sit in front of your website, Trueline works “behind the scenes” to make your customer relationships stronger.
  • Protect your profits. Rather than requiring you to pay a flat fee regardless of performance, the Trueline business model aligns our interests with yours – and those of your customers.
  • Protect your brand. To avoid disrupting established architectures and customer “flow,” Trueline integrates into your company’s environment and works within the existing user experience.
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